Marine retail and e-commerce
Burin Boats — marine retail and commerce platform
Client: Burin Boats · burinboats.shop
Business challenge
Burin Boats needed a commercial storefront for boats, engines, and marine equipment that reflected real availability and gave the team one place to manage enquiries and orders.
Existing inefficiency
Stock and pricing were maintained by hand across files and listings, enquiries arrived by email and messaging with no shared pipeline, and order follow-up depended on whoever answered first.
System created
A custom marine commerce platform: catalogue and inventory in one record per item, an enquiry-to-order pipeline, and merchandising built for high-value, considered purchases.
Key features
- Catalogue with specification, media, and pricing per item
- Inventory-aware availability across the storefront
- Enquiry capture with routing and follow-up sequences
- Quotation and order handling for high-value items
- Accessory and equipment cross-sell logic
- Order, fulfilment, and reporting views for the team
Integrations
Business impact
- One catalogue of record instead of parallel spreadsheets and listings
- Every enquiry captured, owned, and followed up
- Team able to publish and reprice without developer involvement
Interface
Next phase and ongoing support
Continued optimisation of merchandising, cross-sell logic, and AI-assisted enquiry qualification under an ongoing partnership.
Client enquiry
Want a system like this for your operation?
We will map your process, propose the architecture, and give you a realistic sequence and investment range.